Why is managing change challenging for master data management initiatives?

Learn why managing change for master data management (MDM) is a challenge, the three types of change management, major issues surrounding change management and some best practices advice for a successful project.

Hannah Smalltree: Welcome to a SearchDataManagement.com videocast series. I'm Hannah Smalltree, editorial director for TechTarget's Enterprise Applications Media Group. Today we're talking about change management for master data management initiatives.

Now I've heard this is a huge challenge for a lot of people, so I sat down with Evan Levy. He is a partner and co-founder of Baseline Consulting. Evan has spent his career leading both practitioners and executives in delivering a range of IT solutions. He's also the co-author of the recent book, Customer Data Integration: Reaching a Single Version of the Truth and he recently authored a whitepaper called Managing Data, Managing Change: Making MDM Work, which is all about change management.

Thank you for talking with us today, Evan.

Now why is change management such a big deal in master data management (MDM) initiatives?

Evan Levy: Well, I think one of the challenges when people move forward with MDM is not really being cognizant of the issues of once we've identified the technology, once we know how to move forward, what is the impact to both business users and technologists? One of the reasons we put the whitepaper together was because we believe there are three discreet areas of change management or awareness that people need to be cognizant of when moving forward with their MDM initiative. We've identified as the business change management issues, the cultural change management issues and the data change management issues. I think that it's important to understand this is not about change management from the business being prepared to affect the business change; this is really MDM responding to those business changes.

Change Management for MDM FAQ Video Series table of contents:

Why is managing change challenging for master data management initiatives?
What is business change management for MDM?
Tips for aligning business and IT teams during MDM implementations
What is data change management for MDM?
IT change control vs. MDM data change management
Why is culture change management for MDM so difficult?
How to approach culture change management for MDM
Tips for MDM change management

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