What is master data management (MDM)?

Successful master data management (MDM) is part MDM technology, part MDM implementation and part MDM skills wrapped around all of that. Find out how an expert defines MDM in this video Q/A and learn how to initiate an MDM project.


MDM FAQ Video Series table of contents:

What is master data management (MDM)?
Who should manage MDM implementation -- IT or business?
What is a data competency center?
How do you calculate MDM ROI?
Do companies need to buy software to do MDM?
What is data governance?
What is the difference between data governance and IT governance?
In customer data integration, is a customer always an individual?
Can one MDM hub handle both customer and product data?

* You can watch all these videos on one page with our MDM FAQ Multiplayer.

Read the full transcript from this video below:  

What is master data management (MDM)?

Hannah Smalltree: Welcome to SearchDataManagement.com's FAQ series about master data management (MDM). I'm Hannah Smalltree, Editorial Director for TechTarget's Enterprise Applications Media Group. Now I'm here at our MDM for the Enterprise seminar series, and I am posing some of these tough FAQs that we
hear a lot to Jill Dyche, partner and co-founder of Baseline Consulting, and of course, a well-known MDM expert.

Thanks for joining us today, Jill. Ready? Now, what is MDM?

Jill Dyche: So, two things. When we talk about MDM, we're talking about master data management, and you can sort of parse those three words. You can say master data management, which is basically the management of your common reference data across systems.

The other way to look at master data management is master and then put the parentheses around data management. So, what we're doing is we're formalizing our processes around our common
master data as well. Part of its technology, part of its implementation and then the skills are wrapped around all of that. So we'll talk a little bit about that too [in the rest of this video series].


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