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Special report: Customer data integration

Compliance requirements and business growth are driving the enterprise to embrace customer data integration. All this month, will present a robust look at the technology and processes that lead to the elusive single-customer-view.



The specter of compliance constantly hovers over the enterprise. But, as companies grow larger, expand to disparate locations, and ultimately merge, data redundancies that threaten not only the efficiency, but ultimately the good legal standing, of a business inevitably occur. That is why having consistent and reliable data is no longer a luxury, it is a requirement. Enter customer data integration.

We define CDI as the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing.

This month, will explore every aspect of CDI, from the technology to the experts to the market drivers, to help you get a universal understanding of the once elusive universal-customer-view.


 Breaking news and analysis analysis  


Understanding the technology and case studies  
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Jill Dyche', Data integration expert

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