Data mining and business intelligence
- December 08, 2011
IT officials at Web intelligence firm comScore Inc. explain why they switched to a new Hadoop distribution for managing its vast pool of online data.
- February 07, 2007
AOL Germany used to describe a customer with 15 attributes. Now it stores and analyzes 700+, thanks to a data warehouse with compression -- and marketing likes the results.
- August 24, 2006
Is there gold in the clickstream creek? Maybe setting the expectations as to what can be mined and the resources it will take for mining are more rational and realistic today than they were in the past.
- July 12, 2006
Northern Tool enhanced its customer data mining by bringing an outsourced database in-house, integrating new data sources and implementing marketing automation tools.