MDM for the Enterprise -- Washington D.C.

Get strategic and tactical advice for master data management programs and software evaluations in expert presentations from the MDM for the Enterprise seminar series.

Master data management (MDM) is a challenging discipline -- but you can benefit from the experiences of experts and early adopters presenting at TechTarget's Enterprise Applications Seminar, MDM for the Enterprise. This one-day seminar offers MDM insight and implementation best practices from industry luminaries and experienced practitioners. These MDM presentations are offered only to those who attended the seminar in Washington DC, May 29, 2008, and sum up tactical and strategic action items for getting MDM programs off to a successful start.


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  • Get in the Game: Launching a Successful MDM Program

  • Speaker: Jill Dyché, Partner and Co-Founder, Baseline Consulting
    Description: Find out how to get started with MDM -- from understanding the value proposition to learning how to launch an MDM program that has traction. In this presentation, find out how to plan, scope and design the program to support incumbent technology and cultural environments, while at the same time driving changes to data quality, deployment, and business decision making. Learn how to create an MDM roadmap that enlists executive sponsorship and secures funding. Hear about using MDM as a springboard for introducing data governance and data management practices and learn more about distinguishing the unique components of MDM in order to differentiate its purpose and its value.
    For more information: Key master data management concepts: Get ready to take action


  • Bullet-proof MDM: Designing a World-class Development Environment

  • Speaker: Evan Levy, Partner and Co-Founder, Baseline Consulting
    Description: Levy offers advice and strategies to help you "bullet proof" your MDM plan. This presentation helps you discover the components of a solid MDM architecture that can work within your current infrastructure and leverage existing technologies and processes. Find out how to determine the skills and experience you will need to jump-start your MDM program and get expert advice on structuring a discrete MDM development team, as well as identifying ancillary teams for collaboration and support.
    For more information: MDM tutorial, featuring advice for business cases, implementations and technology selections


  • Data Governance: Setting Goals, Setting Roles, Getting It Right

  • Speakers: Jill Dyché and Evan Levy, Partners and Co-Founders, Baseline Consulting
    Description: Data governance is often cited as a prerequisite for MDM, but data governance should ultimately evolve to become an enterprise program in its own right. The challenge is setting up an effective data governance structures, methods, and roles to not only support MDM but to serve the business for the long-term. This session explores the right way to launch a data governance program, how to position data stewardship and data management to support data governance, how the business and IT should align around data governance, top considerations for forming a data governance council and six steps for designing data governance.
    For more information: Data governance: How to get started and find success


  • Anatomy of a Successful MDM Project: How RBC Drives Competitive Advantage with MDM

  • Speaker: Cathy Burrows, Director, Client Strategy, RBC Insurance
    Description: In this session, you'll hear firsthand advice, best practices and cautions for successfully implementing an MDM program from an expert practitioner at the Royal Bank of Canada. RBC is the largest bank in Canada and one of North America's leading diversified financial services companies and has been enhancing its customer information management strategy for over ten years. As part of this initiative, RBC implemented MDM in the form of an "Enterprise Client Registry" a few years ago, linking customer data across RBC Financial Group's business units to enable a single, enterprise-view of all customers. Find out exactly how system has helped RBC better profile clients, manage marketing campaigns, increase competitive advantages and grow profits.
    More MDM case studies:
  • Master data management deployment experiences at .R. Donnelley & Sons Co. inspire MDM user group
  • Nationwide Insurance implements master data management program
  • Customer Data Quality Platform Enabling Master Data Management

  • Speaker: Joseph Pindell, Pitney Bowes
    Description: Event sponsor Pitney Bowes Group 1 describes its customer data quality platform, which can support MDM projects with functions for data integration, data profiling, data quality, geospatial data analysis and enrichment. Learn how Pitney Bowes can be part of an MDM ecosystem, and find out about a successful case study at a B2B technology provider.
    For more information: Data quality management and governance tutorial

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