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February 2013

In an information downpour, data virtualization products bloom

Executives at wireless technology vendor Qualcomm Inc. know that staying competitive in the cutthroat world of semiconductor development means having access to up-to-the-minute information about the status of manufacturing operations, development teams, product delivery schedules and forecasts. But in many cases, the information that Qualcomm executives needed to make important decisions was coming from a variety of disparate, often siloed sources. The company -- which designs the processors that power many of today's smartphones, tablets and other mobile devices -- needed to be able to provide the executives with a quick snapshot of current operations at any given time, and while traditional business intelligence (BI) and data warehousing tools have their place, they were too clunky to get the job done quickly. That's when Qualcomm turned to data virtualization products from Composite Software Inc., according to Srinidhi Thirumala, a senior enterprise architect at the San Diego-based company. Today, Qualcomm uses data ...

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