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June 2013, Volume 1, Number 3

Amazon Redshift generates buzz among Fortune 1000

Amazon Web Services has turned plenty of heads with the introduction of Amazon Redshift, its new data warehouse in the cloud. And it's looking like the benefits of Redshift and similar offerings are beginning to outweigh the drawbacks in the minds of companies large and small. Like Amazon's other forays into cloud computing, the new service promises to reduce the financial expense and administrative burden associated with do-it-yourself IT. Traditional data warehousing is notoriously expensive, time-consuming and inflexible, and Redshift can serve as a viable alternative at a fraction of the price -- about $1,000 per terabyte per year. When Redshift became generally available early this year, IT industry analysts heralded the event as the beginning of a mass shift of data warehousing and business intelligence to the public cloud. Some cautioned that the pace of the move to the cloud will be gradual, and that Redshift may not be a great fit for large companies with heavy investments in on-premises data warehousing systems. Others...

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