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AI strategy comes first, then AI tools second
If your organization plans to implement AI into its workflow, be sure to develop a sound strategy and provide the necessary training to get the most out of the software.Read More
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Marketers face stiff challenges improving CRM capabilities
Amid the proliferation of AI and cloud-based apps, marketers acknowledge and take partial blame for problems encountered along the way to improving their CRM capabilities.Read More
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Selecting a CRM cloud to host sales, service and marketing
Azure, AWS and Google are popular public clouds. But not all CRM systems are interchangeable with each of them. Experts break down the decision-making process.Read More
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AI for customer service at the peril of personal relations
AI tools in CRM help companies deliver hyper-personalized customer experiences but prevent customers from actually having personal interactions with service agents. Read More
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AI for the enterprise transmitted directly from Mars
For marketing intelligence to explore new frontiers and achieve its ultimate goal, chief marketing officers may find their CRM applications were once developed by NASA and tested in space.Read More
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Designing chatbots with personality-plus and gift of gab
Planning, patience, trial and error and a business-minded team approach are the keystones to developing chatbots with human-like qualities that seamlessly assist customers.Read More
Business Information examines the fast-changing world of information management, enterprise analytics and artificial intelligence. We provide industry perspectives, front-line experiences and expert advice to IT professionals tasked with deriving insights from big data.
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E-Zine | Dec 2015
IoT applications make advances, but hurdles lie ahead
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E-Zine | Nov 2015
Choices widen for BI big data tools
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E-Zine | Oct 2015
LBS technology expands customer service, business operations
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E-Zine | Aug 2015
Finding a way off data isolation island
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E-Zine | Oct 2016
Effective data visualization crystallizes a company's crystal ball
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E-Zine | Aug 2016
Enterprise business analytics boosts BI's brainpower
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E-Zine | Jun 2016
Tomorrow's not yet today for IoT data analytics
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E-Zine | Apr 2016
Business analytics in the cloud slowly gains elevation
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E-Zine | Dec 2017
Business benefits of DevOps empower citizen developers
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E-Zine | Oct 2017
Managing the big data ecosystem requires agility amid disruptions
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E-Zine | Aug 2017
HR metrics and analytics tools propel human resources into hyperdrive
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E-Zine | Jun 2017
Data governance programs loom larger than ever in the big data era
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E-Zine | Dec 2018
HR makes major strides toward improving employee engagement
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E-Zine | Oct 2018
AI for analytics augments and bolsters business intelligence
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E-Zine | Aug 2018
Cloud vs. legacy ERP systems: Tug of war intensifies for SMBs
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E-Zine | Jun 2018
Develop smart AI in CRM strategies to win and keep customers