Develop smart AI in CRM strategies to win and keep customers

Business Information

Technology insights for the data-driven enterprise June 2018, Vol. 6, No. 3

In This Issue

AI strategy comes first, then AI tools second

If your organization plans to implement AI into its workflow, be sure to develop a sound strategy and provide the necessary training to get the most out of the software.Read More
Marketers face stiff challenges improving CRM capabilities

Amid the proliferation of AI and cloud-based apps, marketers acknowledge and take partial blame for problems encountered along the way to improving their CRM capabilities.Read More
Selecting a CRM cloud to host sales, service and marketing

Azure, AWS and Google are popular public clouds. But not all CRM systems are interchangeable with each of them. Experts break down the decision-making process.Read More
AI for customer service at the peril of personal relations

AI tools in CRM help companies deliver hyper-personalized customer experiences but prevent customers from actually having personal interactions with service agents. Read More
AI for the enterprise transmitted directly from Mars

For marketing intelligence to explore new frontiers and achieve its ultimate goal, chief marketing officers may find their CRM applications were once developed by NASA and tested in space.Read More
Designing chatbots with personality-plus and gift of gab

Planning, patience, trial and error and a business-minded team approach are the keystones to developing chatbots with human-like qualities that seamlessly assist customers.Read More

Business Information examines the fast-changing world of information management, enterprise analytics and artificial intelligence. We provide industry perspectives, front-line experiences and expert advice to IT professionals tasked with deriving insights from big data.