PRO+ Premium Content/Business Information

Thank you for joining!
Access your Pro+ Content below.
October 2014, Volume 2, Number 5

Supermarket co-op stocks up on big data platform to help spur sales

Independent supermarkets have come under greater competitive pressure as ultra-large chains and big-box retailers with grocery departments aggressively expand their market reach. Now some independents are fighting back by trying to match -- or better -- their larger rivals at using big data to understand customer behavior. John Derderian For example, Allegiance Retail Services LLC, an Iselin, N.J.-based supermarket co-operative that provides IT, marketing and merchandising services to its members, is moving to a cloud-based big data platform to track customer purchases and share analytical data with consumer packaged goods manufacturers. The initiative is aimed at optimizing buying and marketing strategies to help improve sales and profits for store owners as well as their suppliers, said John Derderian, the co-op's vice president of sales, marketing and member development. "Our goal is to make better business decisions -- to see some of the nuances in our customer shopping patterns," Derderian said. Allegiance's existing ...

Features in this issue

News in this issue

Columns in this issue