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October 2014, Volume 2, Number 5

Big data applications, cloud a heavenly match?

In the feature story of October's Business Information, SearchDataManagement News and Site Editor Jack Vaughan looks at why traditional organizations are hesitant to move big data applications to the cloud. Even with high-profile vendors -- among them Amazon Web Services, Google and Microsoft -- and startups offering cloud-based NoSQL database platforms, big data management in the cloud has yet to hit the mainstream. Then, Vaughan explores how supermarket cooperative Allegiance Retail Services is using cloud-based analytics to better understand customer behavior and optimize buying and marketing strategies.

Also in this issue, SearchBusinessAnalytics' Ed Burns interviews David Tenney, sports science and performing manager for the Seattle Sounders, on the increasingly large role of analytics in competitive sports. Since joining the soccer team in 2009, Tenney has taken the "mountains of data on players" and turned it into actionable results. Next, former SearchManufacturingERP Site Editor Brenda Cole explores "4-D printing," the latest take on still-new three-dimensional printing. Researchers say 4-D objects can assemble themselves or adapt to the environment over time. And in the "Connect IT" column, APQC's Mary Driscoll has advice for data scientists who can't seem to make themselves understood. To start, she suggests, drop the "data geek language" when talking to business execs.

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