MDM Definitions

  • C

    customer data integration (CDI)

    Customer data integration (CDI) is the process of defining, consolidating and managing customer information across an organization's business units and systems to achieve a "single version of the truth" for customer data.

  • D

    data access rights

    A data access right (DAR) is a permission that has been granted that allows a person or computer program to locate and read digital information at rest. Digital access rights play and important role in information security and compliance.

  • data activation

    Data activation is a marketing approach that uses consumer information and data analytics to help companies gain real-time insight into target audience behavior and plan for future marketing initiatives.

  • data catalog

    A data catalog is a metadata management tool designed to help organizations find and manage large amounts of data – including tables, files and databases – stored in their ERP, human resources, finance and e-commerce systems as well as other sources like social media feeds.

  • Data management

    Data management is the process of ingesting, storing, organizing and maintaining the data created and collected by an organization, as explained in this in-depth look at the process.

  • data management-as-a-service (DMaaS)

    Data Management-as-a-Service (DMaaS) is a type of cloud service that provides protection, governance and intelligence across a company’s various data sources.

  • data transformation

    Data transformation is the process of converting data from one format, such as a database file, XML document or Excel spreadsheet, into another.

  • deterministic/probabilistic data

    Deterministic and probabilistic are opposing terms that can be used to describe customer data and how it is collected. Deterministic data is also referred to as first party data. Probabilistic data is information that is based on relational patterns and the likelihood of a certain outcome.

  • M

    master data

    Master data is the core data that is essential to operations in a specific business or business unit.

  • master data management (MDM)

    Master data management (MDM) is a process that creates a uniform set of data on customers, products, suppliers and other business entities from different IT systems.

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