MDM trend No. 2: Another MDM trend we're seeing is using a common platform for multiple data subject areas. For instance, most IT shops have gone through the effort of integrating multple servers onto a single platform. Doing this with MDM reduces the number of phyiscal platforms while leveraging incumbent skill sets.
MDM trend No. 3: Finally, we're seeing the trend of building solid business cases for MDM that transcend the "feeds and speeds" conversation and pitch bona-fide business value of MDM. Take case management in state government--whereby the state can track an individual despite multiple identities and addresses--thereby more quickly targeting food stamp fraud and saving millions in taxpayer dollars. That's one of many examples of MDM driving business value--and constituent satisfaction!
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