However, the deeper question (or "the question behind the question") could almost be whether one can ensure consistency in the interpretation of presented information. In other words, when two individuals look at the same report, can we presume that they will draw the same conclusions? The challenge here lies less with the accuracy of a specific data value itself and more with the issue of alignment on along the definitions associated with the data element in question. For example, when a report details the number of customers, do all readers use the same definition of customer to process that result? Ensuring that there is internal alignment on data interpretation becomes a byproduct of effective data governance and the institution of good metadata management practices.
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