Cutting edge CRM: Use the customer data already in your database

Date Published: 05 OCT 2004

About the White Paper: Your current customers represent you best future customers. This has been true for almost every business since the beginning of commercial transactions. Most companies know this but do little to act upon it. The concept of using information about your current customers to generate more or larger sales, more often, is not new. Your AS/400 server already contains most of the data you need to accomplish this goal.

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Download: To obtain Cutting edge CRM: Use the customer data already in your database go to: http://www.wintouch.com/pdfs/t... (HTML)