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Jumpstart CRM - The Benefits of Enterprise Data Integration - Vendor Webcast

ABOUT THIS WEBCAST

Premiered:

18 MAY 2004, 12:00 EDT (16:00, GMT)

Speakers:

Russell Baccaligni - Associate Partner CRM Practice, IBM BCS

Robert Rich - Product Marketing Manager, Ascential Software

Summary:

This webcast - "Jumpstart CRM - The Benefits of Enterprise Data Integration" – features representatives from IBM Business Consulting Services and Ascential Software and will cover:
• The state of the CRM marketplace
• Common pitfalls companies fall into during implementation
• IBM BCS case studies
• The importance of Master Data Management when considering CRM implementations
• The value of having a customer-oriented view of your data, rather than an account-oriented view

Sponsored by:

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