MDM business case

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	Selling master data management internally? Think like a CEO, Gartner advises SearchDataManagement.com | 05 Oct 2007 INTERVIEW - Explaining the benefits of master data management (MDM) to executives? Think like a CEO and don't say 'MDM,' says Gartner analyst John Radcliffe.

	Are you master of your domain? SearchOracle.com | 16 Mar 2006 ARTICLE - SearchOracle.com wants to know how your company is attacking the master data problem.

	Master data management: How to get started SearchOracle.com | 09 Mar 2006 ARTICLE - A master data management (MDM) expert explains how to get started on an MDM initiative -- from data governance to building a business case.

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	Tips for building a business case for master data management Published by: SearchDataManagement.com | 01 Aug 2007 PODCASTS - Get expert advice on how to build a business case for master data management and learn how to calculate the costs of bad data in a podcast with David Stodder of Ventana Research.

	'MDM and CDI for a Global Enterprise' authors discuss trends, ROI Published by: SearchDataManagement.com | 08 May 2007 PODCASTS - Alex Berson and Larry Dubov, authors of Master Data Management and Customer Data Integration for a Global Enterprise, discuss trends, ROI and costly mistakes in this podcast.

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	SEE ALSO - Topics Related to MDM business case:  MDM implementation best practices, MDM software tools / Vendors