predictive modeling

A predictive model is made up of a number of predictors, which are variable factors that are likely to influence future behavior or results. In marketing, for example, a customer's gender, age, and purchase history might predict the likelihood of a future sale.

In predictive modeling, data is collected for the relevant predictors, a statistical model is formulated, predictions are made and the model is validated (or revised) as additional data becomes available. The model may employ a simple linear equation or a complex neural network, mapped out by sophisticated software.

Predictive modeling is used widely in information technology (IT). In spam filtering systems, for example, predictive modeling is sometimes used to identify the probability that a given message is spam. Other applications of predictive modeling include customer relationship management (CRM), capacity planning, change management, disaster recovery, security management , engineering, meteorology and city planning.

Learn more about Data modeling tools and techniques

Do you have something to add to this definition? Let us know. Send your comments to techterms@whatis.com

More resources from around the web: - Ed Tittel discusses predictive modeling for capacity planning. - Eric Siegel explains predictive analytics for CRM. - The Open Data Group includes information about predictive modeling in its data mining FAQ list.

FILE EXTENSION AND FILE FORMAT LIST File Extension and File Format List: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z #

RELATED CONTENT Understanding five major enterprise information management benefits Learn about the primary enterprise information management (EIM) benefits and five major problems EIM can help solve, including data quality,... Advantages and disadvantages of XML shredding Learn about the advantages and disadvantages of XML shredding and different shredding methods, plus find out when shredding is and isn't a good option... How to shred XML with the DB2 XMLTABLE function In this guide, learn how to shred using the DB2 XMLTABLE function. Find out when you should store XML in a hybrid fashion and how to create relational...

RELATED GLOSSARY TERMS Terms from Whatis.com − the technology online dictionary data modeling  (SearchDataManagement.com) Data modeling is the analysis of data objects that are used in a business or other context and the identification of the relationships among these...