June 11, 2015
While social media platforms like Twitter and Facebook may get audiences to the door of a corporate website, online communities let them in, say experts.
June 05, 2015
A new study claims social media may be a useful indicator of vulnerability risk and lead to more accurate CVSS scores and prioritization.
May 22, 2015
Competition in the mobile payment industry is heating up. Should CIOs be paying attention? Join #CIOChat on Wednesday, May 27, at 3 p.m. EST to discuss how mobile payments will impact CIOs and the enterprise.
November 12, 2014
There's big data and then there's big text. Find out why they're different. Plus, the key to a data team's success: The Data Mill reports.
Twitter Get Started
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Companies today know they can't get by with just a call center. And they know adding a website alone won't help much. They know where it's at: to improve customer experience, they'll also need a social media presence, a mobile app -- and they'll need to be reachable by text. A tall order, but nothing technology won't fix, right?
Wrong. Technology won't do a thing for them without a solid business strategy, writes Banafsheh Ghassemi in this chapter of The Multichannel Mandate e-book. That includes identifying the right mobile strategy, breaking down customer data siloes and exploring new technology such as mobile wallets and geolocation tools. Only then will companies be able to provide seamless customer service across communication channels -- serving customers on the phone, on social media and on the website -- without a rep asking them to repeat information they've already given. That, Ghassemi says, is the secret to beautiful customer relationships. Continue Reading
Some CRM vendors have started to demonstrate the power of unified CRM platforms, enabling companies to manage customer data, analytics, financials and more from a single application and get a unified view. But many companies still struggle with siloed customer information that's outdated, poorly managed or poorly integrated with other systems. Customers expect better service from businesses they patronize, and that service should take into account their complete experience with the company.
To get there, businesses need to look at their CRM platforms and address the roadblocks to a unified view. Ashley Smith kicks off this guide with a look at why customer information is often siloed and why fancy technology isn't the only thing needed to solve the problem. Next, Danny Estrada discusses the role proper data integration plays in reaching a 360-degree view of customers. To conclude, Banafsheh Ghassemi provides tangible steps companies can take to understand the complete customer experience. Continue Reading
A Twitter essay is content supporting a particular thesis or viewpoint that is written through sequential and usually numbered tweets. Twitter essays are created, read and developed in real time; the accumulated tweets may be assembled on a site such as Tumblr or Storify. Continue Reading
Evaluate Twitter Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
The success of social media platforms has providers trying to transition their models into healthcare, but some security concerns stand in the way. Continue Reading
Many companies have a laser focus on measuring their audiences' mood exclusively on Twitter. Check out these Twitter monitoring tools. Continue Reading
Trying to select the best social media monitoring tool for your company can result in overspending or in a patchwork of low-cost but inadequate tools. Continue Reading
Learn to apply best practices and optimize your operations.
The cloud computing market is growing and evolving at lightning speed. To keep up, follow five of the top cloud experts in 2015 on social media. Continue Reading
The best enterprise social networks are fine-tuned to corporate culture. Using gamification to spur employee adoption of ESNs will depend on your workforce and industry regulations. Continue Reading
Expert Nick Lewis explains how to keep call center employees from getting duped by social engineering scams and pretexting. Continue Reading
Problem Solve Twitter Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Team site functionality in SharePoint 2013 breaks down enterprise departmental boundaries and enhances team collaboration. Continue Reading
Email communications aren't dead, but social networking, cloud storage and collaboration tools have made it easier for employees to work together. Continue Reading