October 12, 2015
Storage is cheap, but that alone cannot justify collecting data forever. In this podcast, IBM's Mike O'Rourke offers ways for dealing with aging data.
September 16, 2015
Two-thirds of HR leaders said they have found new hires through social media; Adaptive Insights releases new planning tool for finance.
August 18, 2015
Laws are meant to shield employees' Facebook and Twitter accounts; CareerBuilder unveils new analytics for recruiters and hiring managers.
August 14, 2015
Google formed a new umbrella company, Alphabet, in an effort to sustain a culture of innovation. Also in Searchlight: Harvard student loses Facebook internship over privacy flap; Apple still isn't diverse enough.
Twitter Get Started
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Companies today know they can't get by with just a call center. And they know adding a website alone won't help much. They know where it's at: to improve customer experience, they'll also need a social media presence, a mobile app -- and they'll need to be reachable by text. A tall order, but nothing technology won't fix, right?
Wrong. Technology won't do a thing for them without a solid business strategy, writes Banafsheh Ghassemi in this chapter of The Multichannel Mandate e-book. That includes identifying the right mobile strategy, breaking down customer data siloes and exploring new technology such as mobile wallets and geolocation tools. Only then will companies be able to provide seamless customer service across communication channels -- serving customers on the phone, on social media and on the website -- without a rep asking them to repeat information they've already given. That, Ghassemi says, is the secret to beautiful customer relationships. Continue Reading
Some CRM vendors have started to demonstrate the power of unified CRM platforms, enabling companies to manage customer data, analytics, financials and more from a single application and get a unified view. But many companies still struggle with siloed customer information that's outdated, poorly managed or poorly integrated with other systems. Customers expect better service from businesses they patronize, and that service should take into account their complete experience with the company.
To get there, businesses need to look at their CRM platforms and address the roadblocks to a unified view. Ashley Smith kicks off this guide with a look at why customer information is often siloed and why fancy technology isn't the only thing needed to solve the problem. Next, Danny Estrada discusses the role proper data integration plays in reaching a 360-degree view of customers. To conclude, Banafsheh Ghassemi provides tangible steps companies can take to understand the complete customer experience. Continue Reading
A Twitter essay is content supporting a particular thesis or viewpoint that is written through sequential and usually numbered tweets. Twitter essays are created, read and developed in real time; the accumulated tweets may be assembled on a site such as Tumblr or Storify. Continue Reading
Evaluate Twitter Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Praise and scorn are plentiful on social media, and Amazon is as susceptible to that treatment as any business. See some recent tweets about AWS. Continue Reading
Social media provides a direct conduit to consumers that can supplement traditional marketing. But it's important to craft that message carefully. Continue Reading
Picking the best social network for your business requires careful planning and knowledge of customer preferences, but doing it right can help expand your company's social media presence in major ways. Continue Reading
Learn to apply best practices and optimize your operations.
Digital marketing works best when campaigns are linked across multiple channels to provide a consistent and frictionless customer experience. Continue Reading
While social media platforms like Twitter and Facebook may get audiences to the door of a corporate website, online communities let them in, say experts. Continue Reading
The cloud computing market is growing and evolving at lightning speed. To keep up, follow five of the top cloud experts in 2015 on social media. Continue Reading
Problem Solve Twitter Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Team site functionality in SharePoint 2013 breaks down enterprise departmental boundaries and enhances team collaboration. Continue Reading
Email communications aren't dead, but social networking, cloud storage and collaboration tools have made it easier for employees to work together. Continue Reading