Master data management (MDM) and customer data integration (CDI) are popular industry buzzwords -- but implementing these kinds of programs can be complex and challenging, according to many experts and end users.
SearchDataManagement.com talked to Alex Berson and Larry Dubov, authors of Master Data Management and Customer Data Integration for a Global Enterprise (McGraw-Hill Osborne Media, May 2007). They have firsthand experience implementing MDM, CDI and information management programs, particularly in the financial services, pharmaceutical and healthcare industries.
In the 30-minute podcast, appropriate for both business and technical audiences, listeners will:
- Hear the authors' definitions of MDM and CDI, and learn more about the business benefits.
- Find out how organizations are handling the MDM ROI question and building business cases.
- Get inside information about MDM and CDI implementation trends -- and learn how to avoid costly mistakes.
- Learn low-cost actions that organizations can take to prepare for future MDM and CDI programs.
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About the authors: Alex Berson is director and fellow at BearingPoint Inc., a McLean, Va.-based management consulting firm. He is an internationally recognized expert, thought leader, author and educator in various areas of information technologies. He has held key positions at BearingPoint, Entrust, Merrill Lynch, Dun & Bradstreet and PricewaterhouseCoopers. Larry Dubov is a senior manager at BearingPointInc. a McLean, Va.-based management consulting firm. He is an internationally recognized expert, thought leader, and veteran practitioner in the implementation of complex, business-driven technology solutions and enterprise information management programs. The list of his clients includes established banks, financial services, insurance and pharmaceutical companies.
3:30 -- The authors' definitions of MDM and CDI.
5:16 -- Refuting skeptic's claims that MDM is all "hype."
7:05 -- The potential business benefits of MDM-CDI.
9:25 -- How organizations deal with the ROI of MDM.
22:16 -- Words of warning about costly MDM-CDI mistakes.
25:15 -- Low-cost ways to prepare for MDM-CDI.
27:12 -- Current MDM-CDI implementation trends
For more on master data management and customer data integration:
Find out how Gartner and Forrester recommend evaluating master data management and customer data integration software
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- Get more information on building a business case for master data management
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Listen to a podcast about master data management trends with Ventana Research CEO Mark Smith
A survey revealed new information about master data management in the enterprise. Ventana Research's Mark Smith discusses how early adopters are using master data management.
Learn more about customer data integration, in this podcast featuring expert Jill Dyché
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- Find out more about Gartner's recommendations for structuring data governance programs
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