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IBM has become a major player in the master data management (MDM) technology market through the acquisitions of Ascential, DWL and Trigo, as well as development of new products like the IBM Information Server. SearchDataManagement.com caught up with Paraic Sweeney, vice president of products, master data systems at IBM to learn more about Big Blue's strategy in the MDM tools market. In this podcast, appropriate for both business and technical level users, Sweeney discusses:

  • How IBM defines MDM, what Big Blue means by "collaborative MDM" and why it takes more than technology to solve master data problems
  • Which vertical markets IBM thinks can really benefit from MDM
  • Real-world examples of how IBM's customers use MDM tools
  • Differences between MDM deployment styles and why IBM recommends the "hub" rather than the "registry" approach
  • An overview of IBM's short- and long-term MDM roadmap and the role it thinks that that service oriented architectures will play in deployments
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IBM's master data management plans: A data discussion with IBM's MDM VP, Paraic Sweeney

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This was last published in December 2006
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