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Informatica adds to data delivery, acquiring 29West

Barney Beal

Informatica today rounded out its data integration capabilities with the acquisition of 29West Inc., a maker of ultra-low latency messaging (ULLM) technology.

Terms of the deal were not disclosed.

Warrenville, Ill.-based 29West's technology is used to send and receive millions of messages per second for zero-latency data delivery and will be added to Informatica's data integration platform.

"The addition of 29West's technology further strengthens our business in financial services and expands our addressable market with another adjacent category -- ULLM," Girish Pancha, executive vice president of the data integration product division at Informatica, said in a statement. "Our customers will benefit from a single data integration platform that addresses the entire range of data delivery needs, including batch, near real-time and instant data delivery."

29West has more than 100 customers in the financial services industry using its technology for such things as automated trading. The combined technology of Informatica and 29West will allow financial services customers to undertake enterprise-wide initiatives such as unified trading platforms and straight-through processing.

29West's ULLM technology will also allow customers outside of financial services to expand beyond their traditional messaging products for integrations projects, such as operational master data hubs, inter-enterprise B2B data exchange and complex

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event processing.

"Informatica needed to have this technology to be able to compete against Tibco and IBM, [which] already have messaging technology," said Mark Smith, CEO and senior vice president of research with Ventana Research. "They really couldn't compete in this segment without an acquisition."

Informatica was doing some messaging with its PowerCenter and data integration technology, but it was not at the level of 29West, Smith said.

And though financial services are the clear focus of this deal, there are other potential applications.

"It'll be interesting to see where they take this," Smith said. "Where does this play in the communications industry, where you have a billion mobile phones and the kind of messaging that has to happen across real-time mobile technology? There are plenty of places they could apply this tech from a business-to-consumer perspective."


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