Special report: Customer data integration Staff



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The specter of compliance constantly hovers over the enterprise. But, as companies grow larger, expand to disparate locations, and ultimately merge, data redundancies that threaten not only the efficiency, but ultimately the good legal standing, of a business inevitably occur. That is why having consistent and reliable data is no longer a luxury, it is a requirement. Enter customer data integration.

We define CDI as the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing.

This month, will explore every aspect of CDI, from the technology to the experts to the market drivers, to help you get a universal understanding of the once elusive universal-customer-view.


 Breaking news and analysis analysis  


Understanding the technology and case studies  
Have a CDI question? Ask our expert.  

Jill Dyche', Data integration expert

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