News

Data mining and business intelligence

  • December 08, 2011 08 Dec'11

    ComScore moves 'big data' analytics environment from Cloudera to MapR

    IT officials at Web intelligence firm comScore Inc. explain why they switched to a new Hadoop distribution for managing its vast pool of online data.

  • February 07, 2007 07 Feb'07

    Data warehouse for AOL Germany built on SAND

    AOL Germany used to describe a customer with 15 attributes. Now it stores and analyzes 700+, thanks to a data warehouse with compression -- and marketing likes the results.

  • August 24, 2006 24 Aug'06

    What ever happened to clickstream data?

    Is there gold in the clickstream creek? Maybe setting the expectations as to what can be mined and the resources it will take for mining are more rational and realistic today than they were in the past.

  • July 12, 2006 12 Jul'06

    Customer data mining built up by Northern Tool

    Northern Tool enhanced its customer data mining by bringing an outsourced database in-house, integrating new data sources and implementing marketing automation tools.

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