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MDM business case


Get expert advice about how to build a master data management (MDM) business case. Listen to podcasts with analyst advice for building a business case for MDM and calculating MDM ROI. Read a sample chapter about master data management and customer data integration (CDI) trends that could affect your strategy.


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Selling master data management internally? Think like a CEO, Gartner advises
Q A INTERVIEW - Master data management (MDM) is not an easy concept to sell to business people. Attendees at industry events such as the recent Gartner MDM Summit reported that while they understand the benefits of MDM, it's often...

Tips for building a business case for master data management, featuring David Stodder with Ventana Research
GENERIC - Get expert advice on how to build a business case for master data management and learn how to calculate the costs of bad data in a podcast with David Stodder of Ventana Research.

'Master Data Management and Customer Data Integration for a Global Enterprise' authors discuss trends, ROI
GENERIC - Alex Berson and Larry Dubov, authors of Master Data Management and Customer Data Integration for a Global Enterprise, discuss trends, ROI and costly mistakes in this podcast.

Are you master of your domain?
ARTICLE - SearchOracle.com wants to know how your company is attacking the master data problem.

Master data management: How to get started
ARTICLE - A master data management (MDM) expert explains how to get started on an MDM initiative -- from data governance to building a business case.

With MDM, it's all about the journey
ARTICLE - Your organization may never achieve true master data management (MDM), but speakers and attendees at last week's TDWI conference say there are plenty of reasons to try anyways.

How to build a business case for master data management
ARTICLE - When you want funding for master data management (MDM) systems and resources, it's all in how you ask.


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