Rethinking BI: Understanding the benefits of operational business intelligence

Operational business intelligence is an emerging discipline that helps organizations make better day-to-day decisions in the context of key business processes, according to William McKnight, partner, information management with Richardson, Tex.-based Lucidity Consulting Group. Rather than just the post-operational data collection and analysis typically associated with BI, this discipline integrates BI into operational environments to deliver relevant information, often in near real time, whenever and wherever it's needed. This enables BI to be better integrated into call centers, ERP systems or other business processes and enterprise applications.

Operational BI also has significant implications for IT professionals tasked with designing the architecture and deploying the technology, according to McKnight.

In this 20-minute podcast, appropriate for IT and business professionals, listeners will get a complete introduction to operational BI benefits and related technology concepts:

• Get expert explanations of important operational BI concepts and learn the primary benefits of implementing operational BI
• Find out how operational BI specifically differs from typical BI implementations to date -- and discover what this means for IT professionals
• Hear more about the technology and architecture required to support operational BI programs

About the expert: William McKnight, partner, information management at Lucidity Consulting Group, serves as strategist, lead enterprise information architect and program manager for complex, high-volume full life-cycle implementations worldwide utilizing the disciplines of data warehousing, master data management, business intelligence, data quality and operational business intelligence. McKnight is a Southwest Entrepreneur of the Year Finalist, a frequent best practices judge, has authored more than 150 articles and white papers and given over 150 international keynotes and public seminars. His team's implementations from both IT and consultant positions have won Best Practices awards. He is a former vice president of IT for a Fortune company, a former engineer of DB2 at IBM and holds an MBA.

Rethinking BI: Understanding the benefits of operational business intelligence

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