Data quality programs: A common sense approach

Contrary to popular belief, data quality is not about data perfection -- it's about making the data good enough to support the business' actions, according to data management expert Evan Levy, partner and co-founder of Baseline Consulting. But for many organizations, this is easier said than done. In fact, getting started with a data quality program is usually the hardest part.

In this expert videocast, Levy offers up some fundamental advice for beginners -- from understanding the business drivers for data quality to sizing up the various data quality tools that are available.

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