Master data management (MDM) promises to help businesses overcome some of their greatest challenges. Fundamentally, MDM unifies disparate reference data across an enterprise and provides a single record for all core data -- including data about customers, products, employees, locations, transactions and partners. The rationale behind MDM is simple: consistent, accessible, clean and accurate data makes for improved reporting and increased profitability. But many organizations report that getting started isn't easy.
In this videocast, MDM expert Evan Levy discusses what MDM is, how to get a program started and best practices for MDM success.
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