- A marketing encyclopedia is an application with an online interface to a database of information that a sales person might want to help a customer make a purchase decision. Information in the database might include brochures, product details, competitor information, market research, and white papers, among other things.
LAST UPDATED:
06 Mar 2007
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TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.