Master data management (MDM) is a challenging discipline -- but our experts and early adopters presenting at TechTarget's Enterprise Applications Seminar, MDM for the Enterprise, offered great advice and tips for getting started. These MDM presentations from the seminar are only intended for seminar attendees and are not authorized for any other type of distribution or publishing.
- Get in the Game: Launching a Successful MDM Program
Speaker: Jill Dyché, Co-Founder, Baseline Consulting
Description: Resolving master data challenges is not easy. So, this session covered how to pitch the business value of MDM to position it for success and how to plan, scope and design the program to support incumbent technology and cultural environments, while at the same time driving changes to data quality, deployment and business decision making.
For more information listen to Selling your CEO on MDM
- Bullet-Proof MDM: Designing a World-Class Development Environment
Speaker: Evan Levy, Co-Founder, Baseline Consulting
Description: This session offered advice for how to "bullet proof" your MDM plan and create a solid development framework that meets your business where it is and positions your MDM program for success.
For more information pose an MDM question to Jill Dyche or browse other Q&As in our Ask the Experts section
- Anatomy of a Successful MDM Project: Creating a Robust Data Architecture to Support Business Intelligence (Or, "How we accidentally discovered MDM & SOA")
Speaker: Matthew March, Vice President of Business Intelligence, Carrington Mortgage Services
Description: This case study presentation offered a look at a successful MDM project -- with firsthand advice, best practices and cautions for successfully getting started.
For more information listen to case studies from Nationwide Insurance, R.R. Donnelly and Sons, and Nielsen.
- Data Governance: Setting Goals, Setting Roles, Getting It Right
Speaker: Jill Dyché and Evan Levy, Co-Founders, Baseline Consulting
Description: Data governance is often cited as a prerequisite for a successful master data management program. So, this session was designed to put data governance in context with MDM, and to show you how to build data governance into your company's existing business requirements and development processes.
For more information read an article about why MDM must start with data governance
- Pitney Bowes Group 1 Solution Presentation
Description: Pitney Bowes Group 1 Software, part of Pitney Bowes Inc. (NYSE:PBI), says it "turns data into results providing innovative software solutions that enable its clients to better understand and connect with their millions of customers, prospects, and partners, by maximizing the value of customer data to improve profitability, increase effectiveness, and strengthen customer relationships."