Information assurance (IA) is the practice of protecting physical and digital information and the systems that support the information. An IA strategy employs a variety of security measures to ensure the availability, integrity, authentication, confidentiality and nonrepudiation of an organization's information assets.
Information assurance seeks to reduce the risks to information and systems by taking the steps necessary to ensure their reliability and ongoing protection. Such safeguards have become especially important in today's digital landscape, where data now drives most of our daily business operations. The proper data protection procedures and use of this data can play a critical role in an organization's reputation and bottom line.
Organizations that prioritize IA stand a much better chance of ensuring the accuracy of their data and protecting the personal information entrusted to them. They can also better comply with applicable regulations and reduce the financial risks that come with compromised data. A single data breach can cost an organization millions of dollars in lawsuits, fines, tarnished reputations and diminished revenues.
According to the National Institute of Standards and Technology (NIST), information assurance is defined as the "measures that protect and defend information and information systems by ensuring their availability, integrity, authentication, confidentiality and nonrepudiation."
NIST also stated that IA can be described as the "degree of confidence one has that security measures protect and defend information and systems." To this end, the steps that an organization takes to implement IA should provide for the "restoration of systems by incorporating protection, detection and reaction capabilities."
Security teams that implement Information assurance programs typically adhere to -- or attempt to adhere to -- the following five principles to ensure the protection and reliability of their sensitive information and systems:
The pillars are interrelated with one another and often reinforce each other. For example, authentication and confidentiality go hand in hand in ensuring the protection of private data. By adhering to these five principles, information security teams can better guarantee that their data is accurate, trustworthy and protected.
Organizations take different approaches in applying these five principles to their information and systems. Often, they carry out steps such as identifying and classifying their information assets or performing risks assessments that identify potential vulnerabilities to those assets. They might also attempt to identify gaps in their existing security structures. In addition, they likely develop policies and procedures as part of a larger risk management plan, as well as define strategies for implementing, monitoring and enforcing their IA initiatives.
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18 Jan 2024