Dr. Mark Whitehorn, Co-Founder, PenguinSoft Consulting Ltd.

Dr. Mark Whitehorn, Co-Founder, PenguinSoft Consulting Ltd.

Dr. Mark Whitehorn, Co-Founder, PenguinSoft Consulting Ltd. Dr. Mark Whitehorn, Co-Founder, PenguinSoft Consulting Ltd.

  • Dr. Mark Whitehorn specializes in the areas of databases, data analysis, data modeling, data warehousing and business intelligence (BI). Mark is the co-founder of U.K.-based PenguinSoft Consulting Ltd. and works with national and international companies, designing databases and BI systems.

    In addition to his consultancy practice, he is a well-recognized commentator on the computer world, publishing about 100,000 words annually in the form of articles, whitepapers and books. He has written 10 books on database and BI technology. The first one, Inside Relational Databases, was published in 1997 and is now in its third edition. It also has been translated into three languages other than English.

    Mark is also a mentor with Solid Quality Mentors and an associate with QA Ltd., a training services company in the U.K. He developed QA's database analysis and design course as well as its data warehousing course, and he teaches both. He also has acted as an expert witness for the police in cases involving computer fraud.

    On the academic side, Mark is a senior lecturer at the University of Dundee in Scotland, where he runs a masters course in BI. There he also works with the prestigious Lamond Lab applying BI techniques to the discipline of proteomics. In addition, he is a research associate at the University of Cambridge in England. At that school, he is involved in an international research project analyzing the hitherto unknown data that was available to Darwin before he wrote The Origin of Species. The group has used BI techniques to rewrite our understanding of how Darwin came to develop the theory of evolution.

    For relaxation, Mark collects, restores and races historic cars, which keeps him out of too much trouble. He only wears a tie under duress, doesn't possess a suit that fits and unashamedly belongs to the sandals-and-beard school of computing.

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Contributions from Dr. Mark Whitehorn, Co-Founder, PenguinSoft Consulting Ltd.