Mark Whitehorn, Co-Founder, PenguinSoft Consulting Ltd.
Dr. Mark Whitehorn specializes in the areas of data analysis, data modeling, data warehousing and business intelligence (BI). Mark is the co-founder of U.K.-based PenguinSoft Consulting Ltd. and works with national and international companies, designing databases and BI systems. In addition to his consultancy practice, he is a well-recognized commentator on the computer world, publishing about 150,000 words a year, which appear in the form of articles, white papers and books. His database column in PCW has been running for 15 years, his BI column in Server Management magazine for five.
He has written nine books on database and BI technology. The first one, Inside Relational Databases has been selling well since it was published in 1997 and is now in its third edition. It has also been translated into three languages, other than English. The most recent book is about MDX (a language for manipulating multi-dimensional data structures) and was co-written with the original architect of the language -- Mosha Pasumansky. Mark has also worked as an associate with QA-IQ since 2000. He developed the company's database analysis and design course as well as its data warehousing course. He also teaches, on average, about 5 courses a year for the company. He has also acted as an expert witness for the police in cases of computer fraud.
On the academic side, Mark is a research associate at Cambridge University. There he is involved in an international research project analyzing the hitherto unknown data that was available to Darwin before he wrote The Origin of Species. This group recently published a paper in Nature which essentially rewrites our understanding of how Darwin came to develop the theory of evolution. (Nature, 2005, 4th. August. p643 "What Henslow taught Darwin." Kohn, Murell, Parker, Whitehorn.) He is also an honorary lecturer at the University of Dundee for which institution he gives guest lectures there several times a year on the subject of advanced data handling.
For relaxation he collects, restores and races historic cars which keeps him out of too much trouble. He only wears a tie under duress, doesn't possess a suit that fits and unashamedly belongs to the sandals-and-beard school of computing. |
