EXPERT RESPONSE
It seems to me that somehow what has been traditionally known as business intelligence (BI) is now morphing into being called corporate performance management (CPM). This is due to several factors, not the least of which is vendor attempts to differentiate. Cognos is one vendor that has gone full steam ahead with the CPM branding. And, let's face it, in a broad sense BI has always been about improving corporate performance with information. The vendors want to argue about it, but the wise end-client is well served to give short shrift to labels and look at a vendor and tool's ability to help progress the end client business goals.
Incidentally, as 'enterprise search' becomes a preferred manner of data access, we could see it soon overtake CPM in labeling and hyping, despite the fact that it refers to the manner of query and BI and CPM refer to the usage of the data in the query.
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