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Spearheaded by big Internet companies such as Google and Amazon.com, big data technology has started to catch fire with large rank-and-file organizations in every industry. In most cases, it plays a complementary role to established data warehouses, at least for now. In short, big data opens up new ways to benefit from and monetize valuable corporate data assets.

This handbook, by business intelligence consultant Wayne Eckerson, explains the dimensions of the big data market today. It starts by looking at the evolving market for big data software and ends by describing the new analytical ecosystem that big data has created. Along the way, it explores the pros and cons and provides recommendations about how to position and select data management products.   Access >>>

Table of contents

  • Big data today is a tale of two markets
  • The diverse world of big data processing systems
  • Fit in and function in the new analytical ecosystem

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