R - Definitions

  • R

    raw data (source data or atomic data)

    Raw data (sometimes called source data or atomic data) is data that has not been processed for meaningful use.

  • RFM analysis (recency, frequency, monetary)

    RFM (recency, frequency, monetary) analysis is a marketing technique used to determine which customers are the best ones by examining how often a customer buys (recency), how long it's been since their last purchase (frequency), and...

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