What is master data? - Definition from Whatis.com

Definition

master data

Master data is the core data that is essential to operations in a specific business or business unit. The kinds of information treated as master data varies from one industry to another and even from one company to another within the same industry.

Related glossary terms: data management, master data management (MDM)

This was last updated in April 2012

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Gartner explains how to reach the next level of MDM maturity

Gartner MDM Summit attendees got advice on how to launch, expand and reinvigorate their master data management programs for better data consistency.
'Big data' will have a big impact on MDM strategy, Gartner says

The growth of "big data," as well as social media and cloud computing, must be factored into master data management strategies, according to Gartner.
TDWI Solution Summit speakers share MDM best practices

TDWI Solution Summit speakers gathered last week to exchange MDM best practices and data governance tips.

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