data scrubbing (data cleansing)
Data scrubbing, also called data cleansing, is the process of amending or removing data in a database that is
incorrect, incomplete, improperly formatted, or duplicated. An organization in a data-intensive
field like banking, insurance, retailing, telecommunications, or transportation might use a data
scrubbing tool to systematically examine data for flaws by using rules, algorithms, and
look-up tables. Typically, a database scrubbing tool includes programs that are capable of
correcting a number of specific type of mistakes, such as adding missing zip codes or finding
duplicate records. Using a data scrubbing tool can save a database
administrator a significant amount of time and can be less costly than fixing errors
manually.
This was last updated in August 2010
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