Definition

data

This definition is part of our Essential Guide: Guide to telling stories with data: How to share analytics insights
Contributor(s): Jack Vaughan

In computing, data is information that has been translated into a form that is efficient for movement or processing. Relative to today's computers and transmission media, data is information converted into binary digital form. It is acceptable for data to be used as a singular subject or a plural subject. Raw data is a term used to describe data in its most basic digital format.

The concept of data in the context of computing has its roots in the work of Claude Shannon, an American mathematician known as the father of information theory.  He ushered in binary digital concepts based on applying two-value Boolean logic to electronic circuits. Binary digit formats underlie the CPUs, semiconductor memories and disk drives, as well as many of the peripheral devices common in computing today. Early computer input for both control and data took the form of punch cards, followed by magnetic tape and the hard disk

Early on, data's importance in business computing became apparent by the popularity of the terms "data processing" and "electronic data processing," which, for a time, came to encompass the full gamut of what is now known as information technology.  Over the history of corporate computing, specialization occurred, and a distinct data profession emerged along with growth of corporate data processing.

How data is stored

Computers represent data, including video, images, sounds and text, as binary values using patterns of just two numbers: 1 and 0. A bit is the smallest unit of data, and represents just a single value. A byte is eight binary digits long. Storage and memory is measured in megabytes and gigabytes.

The units of data measurement continue to grow as the amount of data collected and stored grows. The relatively new term "brontobyte," for example, is data storage that is equal to 10 to the 27th power of bytes.

Data can be stored in file formats, as in mainframe systems using ISAM and VSAM. Other file formats for data storage, conversion and processing include comma-separated values. These formats continued to find uses across a variety of machine types, even as more structured-data-oriented approaches gained footing in corporate computing.

Greater specialization developed as database, database management system and then relational database technology arose to organize information.

Range of data measurements.
The range of digital data over time has grown from bits and bytes to brontobytes, with yet bigger data measure to come.

Types of data

Growth of the web and smartphones over the past decade led to a surge in digital data creation.  Data now includes text, audio and video information, as well as log and web activity records. Much of that is unstructured data

The term big data has been used to describe data in the petabyte range or larger. A shorthand take depicts big data with 3Vs -- volume, variety and velocity. As web-based e-commerce has spread, big data-driven business models have evolved which treat data as an asset in itself. Such trends have also spawned greater preoccupation with the social uses of data and data privacy

Data has meaning beyond its use in computing applications oriented toward data processing. For example,  in electronic  component interconnection and network communication, the term data is often distinguished from "control information," "control bits," and similar terms to identify the main content of a transmission unit. Moreover, in science, the term data is used to describe a gathered body of facts. That is also the case in fields such as finance, marketing, demographics and health.

Data management and use

With the proliferation of data in organizations, added emphasis has been placed on ensuring data quality by reducing duplication and guaranteeing the most accurate, current records are used. The many steps involved with modern data management include data cleansing, as well as extract, transform and load (ETL) processes for integrating data. Data for processing has come to be complemented by metadata, sometimes referred to as "data about data," that helps administrators and users understand database and other data.

Analytics that combine structured and unstructured data have become useful, as organizations seek to capitalize on such information. Systems for such analytics increasingly strive for real-time performance, so they are built to handle incoming data consumed at high ingestion rates, and to process data streams for immediate use in operations.

Over time, the idea of the database for operations and transactions has been extended to the database for reporting and predictive data analytics. A chief example is the data warehouse, which is optimized to process questions about operations for business analysts and business leaders. Increasing emphasis on finding patterns and predicting business outcomes has led to the development of data mining techniques. 

Data professionals

The database administrator profession is an offshoot of IT. These database experts work on designing, tuning and maintaining the database.

The data profession took firm root as the relational database management system (RDBMS) gained wide use in corporations, beginning in the 1980s. The relational database's rise was enabled in part by the Structured Query Language (SQL). Later, non-SQL databases, known as NoSQL databases, arose as an alternative to established RDBMSes.

Today, companies employ data management professionals or assign workers the role of data stewardship, which involves carrying out data usage and security policies as outlined in data governance initiatives.

A distinct title -- the data scientist -- has appeared to describe professionals focused on data mining and analysis. The benefit of presenting data science in an evocative manner has even given rise to the data artist; that is, an individual adept at graphing and visualizing data in creative ways.

This was last updated in May 2017

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data is to be changed in long or short or medium levels
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hello friends
iam really enthusiastic to learn about data
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