From data gathering to competitive strategy: The evolution of big data
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NoSQL database, also called Not Only SQL, is an approach to data management and database design that's useful for very large sets of distributed data.
NoSQL, which encompasses a wide range of technologies and architectures, seeks to solve the scalability and big data performance issues that relational databases weren’t designed to address. NoSQL is especially useful when an enterprise needs to access and analyze massive amounts of unstructured data or data that's stored remotely on multiple virtual servers in the cloud.
Contrary to misconceptions caused by its name, NoSQL does not prohibit structured query language (SQL). While it's true that some NoSQL systems are entirely non-relational, others simply avoid selected relational functionality such as fixed table schemas and join operations. For example, instead of using tables, a NoSQL database might organize data into objects, key/value pairs or tuples.
Arguably, the most popular NoSQL database is Apache Cassandra. Cassandra, which was once Facebook’s proprietary database, was released as open source in 2008. Other NoSQL implementations include SimpleDB, Google BigTable, Apache Hadoop, MapReduce, MemcacheDB, and Voldemort. Companies that use NoSQL include NetFlix, LinkedIn and Twitter.
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