It sounds to me that there's no consensus (yet) about how product information management (PIM) software can benefit...
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
your company. So, you're going to need to educate your management on what these benefits could be. In our experience, companies like yours have multiple product catalogs, each representing itself as the "master." Would consolidating these catalogs into a common, reconciled "master" product list drive efficiencies? Would it make the life of your field sales reps and merchandisers easier? Would reconciling and formalizing your product hierarchies streamline your supply chain? What about managing your inventory more effectively because products will be identifiable in a straight-foward way? Are these potential benefits of product information management software? You bet, four times over.
I suggest that you start by not only identifying the problem (Ex. having different terms representing those round things that go on the bottom of cars and roll so that the cars move, and since you're in the U.K. you call it "tyre"?) but how solving the problem would help make people's jobs easier ("I can type it in the way I like to spell it") or run the business better ("Wow, we'll finally have accurate sales reports for those round things that make the cars move!!!") are two great places to start.
Absolutely, there are benefits of product information management software. You just have to determine what you need them to be.
Dig Deeper on Product information management software
Related Q&A from Jill Dyché
Is it better for companies to go with an enterprise-wide master data management (MDM) implementation or deploy MDM departmentally? Find out which ...continue reading
Are some companies primed to get more use out of social media analytics than others are? Find out, plus learn how a social media analytics strategy ...continue reading
What’s the biggest BI problem companies keep running into? Overloading data at the expense of functionality, says an expert. Find out how to avoid ...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.