For instance, if a customer has just unsuccessfully tried to make a purchase on your web site and subsequently...
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
calls the call center for help, real-time data access might help you to support that customer more effectively, since you understand their most recent (as in, 2 minutes ago) transaction with your company. In this instance, the call can be routed to agents with the best expertise. On the other hand, the time and cost of enabling real-time data access--I know vendors, this is heresy--might exceed the value of the solution. So, it all comes back to the need, pain, or problem your company is trying to solve. Congratulations for catching on before you've made the investments!
Dig Deeper on Customer data integration software
Related Q&A from Jill Dyché
Is it a good idea to launch a data governance project without the help of a master data management (MDM) initiative? See what our MDM expert has to ...continue reading
Do you need to gather business requirements for an MDM project? Find out and learn how functional requirements are the key difference between the MDM...continue reading
Learn about the most common master data management (MDM) project pitfalls that companies run into. Get a list of the major problems that can hold ...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.