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MDM vs. CDI

Jill, glad to see you'll be hanging around on TechTarget for a few weeks. I think people will be bleeding your brain for substantive advice. I'll certainly take my shot. Here's my question: Everyone -- including you -- has been saying "plan MDM, but start CDI" or some variation of the above. What does that mean? Thanks for doing this.

Jill, glad to see you'll be hanging around on TechTarget for a few weeks. I think people will be bleeding your brain for substantive advice. I'll certainly take my shot. Here's my question: Everyone -- including you -- has been saying "plan MDM, but start CDI" or some variation of the above. What does that mean? Thanks for doing this.
Hi there, and thanks for being my first question-asker. You threw me a hardball, though!

The "plan MDM, start CDI" thing has become a modern-day IT aphorism because MDM is difficult, and big, and thus...

invites the same risks as any ambitious program, namely analysis paralysis. By the time you guys (or your consultants) come up with your "MDM Strategic Plan and Vision, Version 1.0" everything will have changed. That's why we recommend doing a limited amount of up front planning for MDM -- including some initial application alignment and data identification -- and then launching a Small, Controlled Project (SCP). The SCP is very often a CDI effort. Why? Because customer-focused programs have the most executive visibility and the highest need for integrated, cleansed, reconciled and propagated customer data (read: CDI).

Yes, it's more complex than simply establishing an MDM vision and buying a CDI hub, with lots of work in between. The point is to show value early and often, creeping toward eventual MDM mastery.

This was last published in August 2006

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