Q
Problem solve Get help with specific problems with your technologies, process and projects.

How will the Sun acquisition affect Oracle data warehouse strategy?

Find out how Oracle’s acquisition of Sun may affect Oracle data warehouse strategy and what it means for users. Also, see what role packaged BI software plays in Oracle’s strategy.

How do you think Oracle’s acquisition of Sun will affect Oracle data warehouse strategy, and how do you think it...

will affect Oracle users (if at all)?

As I wrote in a blog post on Oracle’s business intelligence strategy in March 2009, a month before the Sun deal was announced:

“Oracle provides so many options in business intelligence (BI) today that the dilemma sometimes becomes sorting through the tools, the packages and the respective product directions. They are decidedly moving (moved?) in a ’packaged’ BI direction. The theory is that nobody builds an ERP system anymore, nor should they build a BI system – and that Oracle BI Applications provide faster time to value, lower [total cost of ownership] and assured business value.”  

Oracle planted itself firmly in the packaged BI software camp pre-Sun, and its application sales remain pretty strongly in that camp without much consideration for the hardware that the software sits on.

However, Sun hardware is a “tech” product for Oracle, and that requires a different sales force from the one that sells applications. In addition, the prebuilt approach is limited (especially by the source systems that are involved), while Sun hardware is not. Oracle can now go pretty strongly into the reality of the bespoke data warehouse environment with more than just a DBMS and Oracle Business Intelligence Enterprise Edition (OBIEE), the company’s flagship BI software.

Oracle is covered across the board now. But the Sun acquisition is about so much more than data warehousing. It’s all about hardware revenue and a hedge against IBM’s stack penetration into enterprise accounts. Hardware actually is a good entry point: I see both IBM and Oracle (with IBM ahead now) penetrating enterprise accounts with packaged hardware/software models.

You didn’t ask about market share, though – you asked about being an Oracle client out there. Just about every enterprise is an Oracle client, and I don’t know what level client you are. But if you have Sun hardware for your data warehouse, you’re obviously fine. I expect the relationship between the Oracle DBMS and Sun hardware to deepen and for there to be incentives from Oracle to move data warehouse platforms to Sun, as Oracle itself has done with its Exadata V2 system.

This was last published in July 2010

Dig Deeper on Data warehouse software

PRO+

Content

Find more PRO+ content and other member only offers, here.

Have a question for an expert?

Please add a title for your question

Get answers from a TechTarget expert on whatever's puzzling you.

You will be able to add details on the next page.

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

SearchBusinessAnalytics

SearchAWS

SearchContentManagement

SearchOracle

SearchSAP

SearchSQLServer

Close