It depends on how complex your master data is, and it also depends on the MDM vendor you choose. Some MDM products, especially the purpose-built ones, already come with business rules and data quality rules configured. So, for example, Siperian can correct the zip code of a customer's address. Initiate Systems knows that "Robert" is the first name and "Smith" is the last name and that "Bob" is an acceptable alias. These rules come packaged with the products and don't need to be explicitly coded by a practitioner.
Other rules, however, need to be configured into the hub by your MDM administrator. These are usually based on the specialty of your industry or business need. The good news is that these companies and others are offering data stewardship dashboards and automated workflow tools that make this work a lot easier to do than ever.
Dig Deeper on MDM best practices
Related Q&A from Jill Dyché
Is it better for companies to go with an enterprise-wide master data management (MDM) implementation or deploy MDM departmentally? Find out which ...continue reading
Are some companies primed to get more use out of social media analytics than others are? Find out, plus learn how a social media analytics strategy ...continue reading
What’s the biggest BI problem companies keep running into? Overloading data at the expense of functionality, says an expert. Find out how to avoid ...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.