What is data-as-a-service? What are the benefits of data-as-a-service?
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
The concept of data-as-a-service (DaaS) basically advocates the view that -- with the emergence of service-oriented architecture (SOA), which includes standardized processes for accessing data "where it lives" -- the actual platform on which the data resides doesn't matter. With data-as-a-service, any business process can access data wherever it resides. Data-as-a-service began with the notion that data quality could happen in a centralized place, cleansing and enriching data and offering it to different systems, applications or users, irrespective of where they were in the organization or on the network. This has now been replaced with master data management (MDM) and customer data integration (CDI) solutions, accompanying a master data "hub" on which the golden record of the customer (or product, or asset, etc.) resides, and is available as a service (e.g., "Get Customer") to any application that has the services to access it.
Many people hear data-as-a-service and think "outsourcing." While outsourced data is possible, we don't recommend it. We think companies should manage and own their own data assets--again, the platform matters less and can thus be outsourced if the business processes and data are solid. We see architecture groups enabling de-facto master data hubs and offering them as a service to ensure the sanctioned "single version of the truth" is available to everyone.
What is SAP Digital Consumer Insight?
Dig Deeper on SOA data services and architecture
Related Q&A from Jill Dyché
Is it better for companies to go with an enterprise-wide master data management (MDM) implementation or deploy MDM departmentally? Find out which ...continue reading
Are some companies primed to get more use out of social media analytics than others are? Find out, plus learn how a social media analytics strategy ...continue reading
What’s the biggest BI problem companies keep running into? Overloading data at the expense of functionality, says an expert. Find out how to avoid ...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.