Most of Baseline's clients have PIM separate from their ERP systems because their ERP systems represent one of...
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
dozens or even hundreds of different applications that access, process, and generate product data. PIM masters that product data in a single location so that all product data is consistent regardless of the system or application that needs it.
Truth be told, I know some pretty big companies that are struggling with whether and how to deploy PIM. "Our ERP system IS our integration platform, and our de-facto integration strategy," one IT executive told me recently. But this was after I'd heard a product manager explain that her company was cannibalizing its own sales, with different divisions selling the same product in various forms, packages, and bundles, often to the same customer. What PIM can do that ERP cannot is ensure a common definition and view of a product across a range of systems and organizations.
Dig Deeper on Product information management software
Related Q&A from Jill Dyché
Is it better for companies to go with an enterprise-wide master data management (MDM) implementation or deploy MDM departmentally? Find out which ...continue reading
Thinking about adding mobile business intelligence (BI) tools to your BI and analytics strategy? Find out where the real value of mobile BI resides ...continue reading
There’s a lot of confusion about agile business intelligence (BI). Get an expert’s take on what agile BI really is and if it’s a valid BI development...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.