For instance, before you even think about buying PIM software, you need to think about what type of security your
MDM environment needs to support. What about the support of groupings (multiple products within a category) and hierarchies (for instance, products and categories within a brand)? And what about data cleansing and correction rules? Not all MDM systems support all of these functional needs. By identifying your functional needs and THEN talking to vendors, you'll be able to perform a rigorous and bullet-proof mapping exercise that will quickly narrow down the best PIM software for you.
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Related Q&A from Jill Dyché, Partner and co-founder, Baseline Consulting
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